I have put together these three online marketing tips to get the most from your online efforts. By improving your online marketing strategy, I guarantee you’ll get more customers and grow your business faster. There’s more to digital marketing than simply getting your website designer to create a fancy landing page.
Let’s get started!
1. Content is King
The best way to get more from your website and online marketing plan is to simply create more quality content for your website, email newsletters, and social media posts.
Spend more time and budget on your content and see your online audience grow.
- Increase your brand awareness
- Write article and blogs that your followers will want to share
- Become an authority in your field by sharing your knowledge
- Rank your website pages higher in search engines
Define your articles clearly and include valuable information and helpful tips. Share newsworthy stories, provide insight into your business and create a relationship with your readers. If you write a blog or article for your website which gains traction, you’ll find your work will be rewarded with a consistent flow of new visitors each day who’ll be happy you shared your knowledge.
2. Take a Mobile-First Approach
If your website is not mobile-friendly or responsive then you really should start considering an upgrade as soon as possible. The majority of search is now conducted on a mobile or tablet device, that’s why you should optimise for mobile first. Also it’s important to note that search engines now rank websites that are mobile friendly higher than websites that do not work well on mobile devices.
It’s important to note, that even if you get traffic from users who directly type in your website address and find you, they will not be happy if they cannot access the website easily on their phone. Mobile is my #1 top tip for 2017, if you’re not mobile-ready then you are missing over 50% of total potential website leads and traffic.
Earlier in 2017, Google started to rank and boost websites that had gone mobile-friendly.
3. “Hey Siri” – Harness the power of Voice Search
Did you know Voice search traffic has almost doubled in 2017?
With voice search services such as Apple’s Siri, Microsoft’s Cortana, and Google Assistant becoming much more widely used and more accurate than every before, it’s time to optimise your website for voice searches. It’s growth and ease of use in coming years will dominate search in the future.
Think about questions people in your industry will search for on their phones? Create a clear guide on these subjects and test search with your voice to see who is dominating each search phrase. If you can get to the top of these results, you will certainly make an impact with your target audience.
It’s expected that digital and website marketing will continue to evolve and change, the trick is to continually evaluate your marketing results and adapt your content to new technologies, become an authority in your industry, and give people a reason to share your content with their friends and family.