As a budget constrained small business, marketing your products and services effectively can be a real challenge.

From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business.

1. Focus on the most natural marketing channels to suit your audience

There are so many organic and paid online channels (Social Media, Email Marketing, Content Marketing, Search Engine Optimisation) to market your business. But using every channel at your disposal could be a major waste of time. Focus on what works and continue doing it, experimenting with other channels along the way.

For example, as a B2B service provider, the use of LinkedIn for outreach to connect with potential clients is a must-have tool for networking. Funnel this fresh LinkedIn audience back to your site for lead capture. Of course, you can also turn on the charm and do some manual networking.

Your marketing goal is to maximize your outcomes and minimize the effort. Once you know what you’re targeting, it’s not hard to hit the bull’s eye.

2. Build customer relationships through email marketing

Email marketing is one of the most effective strategies to stay in touch with expected customers.

As it turns out, email marketing is much more popular than you thought.
Email campaigns can help you to improve brand recall and trigger purchase decisions. To save time and effort, it is a good idea to automate your email campaigns.

3. Promote your best content

Don’t let stretched budgets deter you from social media promotion, or running paid campaigns. Produce quality content consistently on a few channels. Now unearth the power of paid campaigns to promote some of your top performing content. Using small budgets smartly, make sure that you can make more use of the content that you create and strike a balance.

4. Tell a unique brand story

When producing content, your goal is to build an audience for it.

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

The objective is to create a unique brand content voice. Think about emotional words that represent your brand.
A unique style that lends a voice to your brand will help your business to stand out. It will lead you to the door of content marketing success.

5. Create video updates and explainer videos

With fast changing social media algorithms, you need to create content that sticks with your audience. Visual and especially video content is a powerful way to get more reach and engagement on your content.

Video content is born out of emotions and that’s what the audience wants to consume. You need to jump in, take the first-mover advantage and get ahead of your game.

Not got the time to do your own marketing?

Outsource your next marketing campaign to Firefly New Media UK – call 01207 438 292.


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