When is the perfect time for your business to update and spruce up your marketing materials?
So you want to kickstart your business into 2019 and you feel that your logo, online presence and print materials could use a refresh.
There is a wealth of different resources you can use to get your marketing materials update. But using a professional local print and design company will really help push your business into 2019 and beyond.
Firefly New Media offers design and printing services so that you can create a bespoke brand and professional printed materials for every part of your marketing strategy.
Update Your Old Logo
Your logo is going to be one of the first things that comes to mind when your customers think of your business. So it’s incredibly important that your logo fits with the brand you’re are wanting to portray. You might feel like your logo is getting a little outdated or just isn’t in keeping with the direction you’ve taking your business. If so, this is going to be the first thing you’re going to bring up to date.
You can work with our professional and experienced designers to concept a logo that fits with your brand going into 2019. A new logo and an updated visual identity will then determine the new style of all your marketing materials moving forward.
Get Brand New Business Cards
Business cards still remain one of the most essential tools for business owners. Especially if you looking to expand your customer base via trade shows, networking events or client meetings, it’s vital to have a professionally designed business card with you at all times so that when you present them, they give the best possible impressiona with your potential client or customer.
Your business cards should always be simple yet effective. Including your new logo, name, contact information, website, and more importantly, social media profiles.
Take into account your brand colors, type of paper and other elements to ensure your business card presents the most professional image to everyone who sees them.
Update Your Website
To accompany you new logo and visual elements, you should make sure that your online presence also matches your updated image. Your website should be consistent with every other aspect of your marketing materials, online and otherwise. It should be easy to navigate and use. Make sure that it works well on all mobile devices too. This is a must in 2019.
Brand All Your Social Media
Social media is an incredibly effective and efficient way to reach out to existing and new customers online. Your social media profiles are going to be the first things people look at when it comes to assessing your business, they need have a strong brand image and be consistent to potential customers.
Things like your profile photos, bio, and cover images are massively important when it comes to designing your social media impression. The design should be consistent with your brand so that when people come across you and your other marketing materials, they’ll already be familiar with your visual identity.
New Stylish Print Brochures
Physical brochures are an excellent format for marketing your business. Especially if you offer a wide selection of different products, services and want to tell your customers your story and vision. They are great to hand out business at events and you might want to consider getting your existing brochures updated to represent your new branding.
Brochures allow you to include a lot of information in a visually pleasing way. So you’ll need to decide on what information you want to include. The design is also very important as a big blocks of text can be easily skipped over if not presented in the right way. You’ll want to make sure that your brochures fit with all your other branding are both eye-catching and professional. Firefly New Media can help you fine-tune some of the design elements and also ensure outstanding printing quality.
Even if your marketing materials don’t need a complete overhaul, you’ll likely want to update at least a few items to make sure that your business puts its best foot forward in 2019.