Digital marketing is quite a broad term that includes all marketing channels and methods you can use to promote your products or services on the Internet, but also sometimes refers to marketing on other electronic devices such as mobile phones, televisions and e-billboards.

The most important difference to note is that digital marketing is done via digital means, which allows businesses to easily control and analyse data generated by a campaign.

What are the digital marketing channels?

Digital marketing can be broken down into individual channels. Digital marketing channels can be separated into two distinct categories; online marketing channels and offline marketing channels.

One category is online marketing channels which are based solely on the Internet while offline marketing channels is completed on digital devices which are not always connected to the Internet.

Online Marketing Channels

• Website Marketing
• Search Engine Optimization
• Pay-Per-Click Advertising
• Content Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Inbound Marketing
• Mobile Marketing
• Video Marketing

Offline marketing channels

• TV Marketing
• SMS Marketing
• Radio Marketing
• Billboard Marketing

Get more customers using Digital Marketing

If you’re interested in getting more customers from digital marketing, who isn’t interested right?

Get a free digital marketing consultation

Who? Barry from Firefly New Media UK will arrange a convenient time to speak with you on a conference call with you and your team to find out how you can increase leads, sales, footfall, and overall your business profits using the latest digital marketing techniques.

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